Someone just heard your company's name. Maybe in a meeting, maybe on a tender shortlist, maybe from a friend who said "call these people." The first thing they do is search for you, and within a minute they decide whether you look like a real, serious business.
Your company profile PDF is buried in someone's inbox. Your website, if it exists, still lists a number nobody answers.
This guide covers the website that wins that minute: the pages it needs, what each must say, and what buyers in Egypt and the Gulf check before calling.
What a company website is really for
A company website rarely closes the sale. For a contractor, a logistics firm or a consultancy, the deal closes in a meeting or over WhatsApp. The website does the step before that, answering three silent questions:
- Do they do exactly what I need?
- Are they real, established and trustworthy?
- How do I reach the right person quickly?
If your pages answer those clearly, the site works. If they are full of mission statements and stock handshakes, it does not.
The pages every company website needs
Here is the core set. Not every business needs all of them, but you should have a reason for skipping any.
| Page | Its job | What must be on it |
|---|---|---|
| Home | Orient the visitor in seconds | What you do, for whom, where, proof, one main call to action |
| About | Show you are real and stable | Founding year, team, location, how you work, licences where relevant |
| Services (overview) | Map what you offer | Short cards linking to each service page |
| One page per service | Rank on Google and convince | Who it is for, scope, process, related projects, FAQ, contact |
| Projects or case studies | Prove you have done it before | Client type, challenge, what you did, outcome, real photos |
| Clients and partners | Borrow trust | Logos or names you have permission to show |
| Careers | Attract people and signal growth | Open roles or a standing CV address |
| Contact | Remove friction | Phone, WhatsApp, email, map, working hours, a short form |
| Privacy policy | Legal and trust basics | What data the forms collect and how you use it |
Why one page per service matters
A single "Services" page listing eight things in bullets is the most common structural mistake we see. Google cannot rank one page for eight different searches, and a visitor looking for "HVAC maintenance contracts in New Cairo" has to hunt through everything else first.
Give each main service its own page, heading and call to action. It is more work up front and pays back for years.
What to put above the fold on the home page
The part of the home page visible before scrolling is the most valuable space you own. Spend it on clarity, not on a slider.
- A headline that says what you do. "Industrial cleaning for factories in 10th of Ramadan and Sadat City" beats "Excellence in every detail".
- A supporting line with who you serve or what makes you different.
- One primary button, such as "Request a quote" or "Talk to us on WhatsApp", and at most one secondary action.
- A proof strip right below: years in business, number of completed projects (only if you can back it up), or a row of client logos.
Rotating sliders slow the page down, and most visitors never see slide three. One strong, real photo of your work does more.
Trust signals buyers in Egypt and the Gulf check
Procurement teams and larger clients look for signs you will still exist next year:
- A physical address with a Google Maps pin, not just "Cairo, Egypt".
- A landline or company number alongside WhatsApp. A personal mobile alone can read as a one-person operation.
- A company email on your own domain, such as
sales@yourcompany.com, not a free address. - Registration details where relevant, such as your commercial registration or licence numbers. In some sectors buyers expect to see them.
- Real people. Actual team photos and roles, even just the leadership.
- Named projects with detail. "Fit-out of a 1,200 m² office for a pharmaceutical distributor" says more than a gallery of unlabelled photos.
- Certifications you actually hold, with the issuing body named.
Integrations that turn visits into conversations
A company site does not need heavy features, but a few connections make a real difference.
- WhatsApp click-to-chat with a pre-filled message that says which page the visitor came from. Your sales team immediately knows the context. Our guide to turning WhatsApp chats into sales covers the flow in detail.
- Forms that reach a person. Route each form to the right inbox or team, send an automatic confirmation to the visitor, and store submissions so nothing gets lost in one person's email.
- A CRM connection if you already use one, so leads land directly in your pipeline with their source attached.
- Google Maps embed on the contact page, and a link to your Google Business Profile.
- Analytics and Google Search Console from day one, so you can see which pages bring enquiries.
- A downloadable company profile for buyers who need to forward something internally.
Local SEO and bilingual content
Most companies in Egypt and the Gulf sell in specific cities or regions. Tell Google that clearly.
Mention service areas naturally on service pages, keep your name, address and phone identical everywhere online, and set up your Google Business Profile properly. Our guide to showing up on Google Maps walks through it.
If you sell to both Arabic and English speakers, build two real versions, not an auto-translated copy. Arabic needs its own right-to-left layout, its own wording and its own page addresses so both versions can rank. Treat the two languages as two real audiences.
Common company website mistakes
- Opening with "About us". Visitors want to know what you can do for them first.
- Adjectives instead of evidence. "Leading", "pioneering" and "world-class" are skipped by everyone. Numbers, names and photos are read.
- Stock photos of people who don't work there. Buyers recognise them, and it quietly damages trust.
- Hiding contact details. Your phone and WhatsApp should be reachable from every page, not only the contact page.
- Dead news sections. A "Latest news" block last updated three years ago suggests you may have closed.
- Writing for yourself. Internal jargon means nothing to a buyer. Our guide to website copy that sells helps you rewrite from their side.
- Forgetting mobile. Many decision-makers first open your link on a phone, inside WhatsApp.
What a company website costs
A custom 5 to 10 page company website usually falls between 15,000 and 60,000 EGP, indicative. Where you land depends on the number of distinct layouts, bilingual content, who writes the copy and the integrations. Add domain, hosting and maintenance on top. Our 2026 website cost guide for Egypt breaks it down.
Questions people ask
How many pages does a company website need?
Most businesses do well with 7 to 9 core pages plus one page per main service. Add pages when they answer a question customers actually ask, not to look bigger.
Should I put prices on my company website?
If your services are standard, a "starting from" price filters out poor-fit leads. If every job is scoped individually, explain what affects the price instead.
Is a company profile PDF enough instead of a website?
No. A PDF is a poor substitute: it ranks weakly for your services, is hard to read on a phone and goes out of date quietly. Keep one for procurement, but make the website the main source.
Do I need both Arabic and English?
If your clients or staff include both, yes. If your market is purely local and Arabic-speaking, start with Arabic and add English when there is a real need.
How often should I update the site?
Add projects as you finish them and review the whole site at least twice a year.
Where to start
Before talking design, write down your main services, three projects you are proud of and the one action you want visitors to take. That short list shapes the whole site.
If you want a second pair of eyes on it, you can book a short meeting with us or browse our work first.
