Read before you build.
Practical articles on websites, e-learning platforms and apps: what things really cost, the decisions that matter, and the mistakes you can skip — written by people who build these every day.
48 articles 8 sections In English and Arabic
Marketing & search 7
Being found, being chosen: search, maps, ads, content and the words on your pages.
SEO in Egypt: A Practical Guide for Business Owners
SEO is not a trick you buy once. Here is what actually moves a business site up Google in Egypt, what to ignore, and which offers to refuse.
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How to Show Up on Google Maps: Business Profile and Local SEO
When someone nearby searches for what you sell, the map answers first. Here is how to set up your Google Business Profile properly and earn a place on it.
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Landing Pages That Turn Ad Clicks Into Customers
You are paying for every click. If the page they land on is slow, vague or busy, that money leaks away. Here is how to build a page that holds on to it.
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Google Ads in Egypt: A Practical Guide for Business Owners
Clicks are easy to buy. Customers are not. How to set up Google Ads in Egypt so every pound teaches you something before it starts earning.
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Social Media vs a Website: Why Your Business Needs Both
Your Instagram page brings the attention. Who owns it, and where does that attention go next? How to make social media and a website work as one system.
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Content Marketing That Pays Off Long-Term
Posting every day and still nothing sticks? Content that keeps bringing customers works differently. Here is how to plan it, write it and know if it is working.
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Website Copywriting That Sells: How to Write Your Pages
Most business websites open with a sentence nobody asked for. Here is how to write pages that start where your customer stands and walk them to yes.
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